In the bustling corridors of modern corporate India, where business strategies and profit margins often dominate conversations, there lies a heart-wrenching story that reminds us of our shared humanity. Paardhu, a vivacious four-year-old, has been diagnosed with Thalassemia Major, a severe and life-threatening blood disorder. His only hope for a healthy future is a blood stem cell transplant from a matching donor, a search that is both urgent and daunting. As corporates, you possess the power to transform lives, to be the harbinger of hope for children like Paardhu. Your involvement in social causes not only aligns with your Corporate Social Responsibility (CSR) obligations under Section 135 of the Companies Act, 2013 but also positions your organization as a catalyst for societal change.

The Role of CSR in Modern Corporate India

Section 135 of the Companies Act, 2013, mandates that companies meeting certain criteria undertake CSR activities. This legislation has revolutionized how social responsibility is perceived within the corporate sphere, encouraging businesses to extend their influence beyond economic contributions to societal betterment. This paradigm shifts underscores the importance of corporate involvement in addressing pressing social issues, including those that are lesser-known yet critically important.

DATRI’s Mission: A Call to Action

DATRI Blood Stem Cell Donors Registry is dedicated to finding matching donors for patients suffering from blood cancer and blood disorders. Our mission is to expand the registry of potential donors, thus enhancing the likelihood of finding a match for every patient in need. However, achieving this goal requires substantial resources and widespread awareness – areas where corporates can significantly contribute.

By partnering with DATRI, corporates can support our life-saving mission in several impactful ways:

Financial Contributions: Allocating a portion of your CSR budget to DATRI helps fund donor registrations and awareness campaigns, directly contributing to saving lives.

Employee Engagement: Encouraging your employees to become potential stem cell donors not only boosts the registry but also fosters a culture of compassion and social responsibility within your organization. If an employee donates and gets the opportunity to become a lifesaver than DATRI honors the lifesaver and if possible get the CEO to be part of the event.

Advocacy and Awareness: Leveraging your corporate platforms to raise awareness about blood stem cell donation can influence a broader audience, creating a ripple effect of positive change.

The Impact of Corporate Involvement

Supporting DATRI aligns corporate values with tangible health outcomes. Your contributions can turn a potential death sentence into a story of survival and hope. For Paardhu and countless others, your involvement means a second chance at life, an opportunity to experience childhood joys and the promise of a brighter future.

Furthermore, your commitment to such causes enhances your brand reputation, strengthening community relationships and showcasing your dedication to making a meaningful difference. It’s an amalgamation of corporate and individual responsibility, where every registered donor and every saved life becomes a testament to your corporate ethos.

A Plea for Action

I urge corporates to delve deeper into understanding the critical yet under-supported cause of blood stem cell donation. By supporting DATRI, you empower yourselves to be agents of change, to be the reason a childlike Paardhu gets to lead a healthy and fulfilling life. This is not just an act of charity; it’s a profound investment in humanity.

 Join us in our mission to save lives. The story of Paardhu is not just a call for help but an opportunity for corporates to step up and make a significant difference. By partnering with DATRI, you are not just fulfilling a legal obligation but embracing a noble cause that resonates deeply with the essence of human compassion. Let us come together to save lives, one stem cell at a time.


About DATRI:

DATRI Blood Stem Cell Donors Registry, a not-for-profit organisation, has facilitated more than 1160 Blood Stem Cell Donations to date. The journey began in the year 2009 to find unrelated matched donors for patients with leukaemia, Thalassemia or blood disorders whose life is dependent on an unrelated donor to survive. DATRI, India’s largest Blood Stem Cell Donors Registry, has more than 5,11,413 donors registered. DATRI is working towards creating a wide and diverse database of potential Blood Stem Cell Donors that can be accessed by any patient living anywhere in the world in need of a Blood Stem Cell Donation. Any healthy individual between the age of 18 years to 50 years can register as a blood stem cell donor with DATRI and potentially become a lifesaver when they’re found to be a match for a fatal blood disorder patient.



Dr. Hasmukh R Balar

About the Author:

Bindiya Sawhney is passionate about raising funds for social causes. At DATRI, Bindiya leads fundraising and explores corporate partnerships for furthering the cause of saving lives.